sold out: HOW BOTS AND RESELLERS ARE KILLING STREETWEar culture 

Web Sources: 

 

 

Leach, Alec. (2015) Tracking the Resell Price of Both Adidas and Nike’s Yeezy Sneakers. High Snobiety. http://www.highsnobiety.com/2015/08/25/yeezy-resell-adidas-nike/

 

High Snobiety’s Alec Leach completes an analysis of the resale price of the Nike Air Yeezy series versus the Adidas Yeezy Boost series and gives a resale chart of all the shoes Kanye has released between the two brands comparing each shoe by resale price and resale quantity. Leach explains with his data that Nike’s releases have sold for more money because of how limited they were. Leach uses tables and examples of average resale prices from eBay and proves his credibility. People looking for more information and perspective into the rare sneaker reselling market will find this useful for any questions they might have about buying or selling the sold out shoes.

 

O’Connor, William. (2014) How Sneaker Culture Conquered The World. The Daily Beast. Retrieved From http://www.thedailybeast.com/articles/2014/03/16/how-sneaker-culture-conquered-the-world.html

 

William O’Connor of The Daily Beast explains the history of popular sneakers, and how sneaker culture has taken over the world, controlling people to murder and spend loads of money all for sneakers. This article is useful because of the in depth look it gives into the history of sneakers and the culture surrounding it. Someone looking for an explanation of sneaker culture and why people go crazy over them may be able to use this.

 

 

Vanderbilt, T. (1998). The sneaker book: anatomy of an industry and an icon. New York, NY: New Press.

 

Tom Vanderbilt gives an informative inside look into everything sneakers, ranging from what major brands like Nike upcharge on a retail pair of shoes, to how the sneaker industry blew up to an $11 billion per year industry in the first place. This is useful because the book is filled with facts and research on the sneaker industry as a whole and the individual analysis of specific pairs of sneakers. People looking for more insight into the sneaker industry and why shoes cost as much as they do may be able to use this book when they have questions about the sneaker market or manufacturing and distribution side of the business.

 

Hapke, L. (2004). Sweatshop: the history of an American idea (pp. 129-143). New Brunswick, NJ: Rutgers University Press.

 

Laura Hapke goes in depth with the Nike sweatshop problem from the early 2000’s and what the life of a sweatshop worker is like. Hapke also describes how Nike has marketed its own brand to create an image that is almost impeccable in the media, even amidst recent sweatshop scandals. This book is useful all about sweatshops owned by large corporations like Nike, Gap, or Ralph Lauren, and what life was like as a sweatshop worker and it gives great examples and recalls Nike’s scandal that made its way to the supreme court. This book would be useful for anyone who is looking for an inside look at the sweatshops that are utilized overseas to produce garments for large corporations.

 

 

Lazenby, R. (2014). Michael Jordan: the life. New York, NY: Little, Brown and Company.

 

Roland Lazenby writes a book on the life of Michael Jordan, covering all ends of the spectrum, from Michael in his early years as a boy, through high school and college, into the professional level and what it took to create a legacy of the greatest basketball player of all time. This book is useful when looking for background information on Michael Jordan and his brand. This book would be helpful to anyone looking for answers on Michael Jordan’s life and playing career.

 

 

McDaniels, D., Simmons, J., & Master Jay, J. (2005). My Adidas. On Raising Hell [CD]. Run D.M.C. (Group). New York, NY: Arista Records.

 

Run D.M.C. published their second studio album called Raising Hell, which features the song “My Adidas”, wrapping up pop-culture’s obsession with sneakers and fashion into a 3-minute rap. This song is useful in research when looking at how sneaker culture have always been tied together. Someone looking for examples of celebrities endorsing product through art should listen to this song.

 

 

Sanchez, Karissa. (2015) SOLD OUT PT. 1-4. Complex News. Retrieved from http://www.complex.com/style/2015/12/sold-out-supreme-reseller-documentary-episode-1

 

The Complex team put together a fantastic documentary that takes an inside look at the underground clothing reselling industry that is fueled by one of the most popular and limited street wear brands in the world, uncovering eye popping resale numbers and taking a look at what resellers go through to get their hands on anything with a Supreme logo on it. This is useful in research because of the examples that it gives and real life stories the documentary uncovers that takes the mask off of the underground reselling market. This would be useful for someone looking for details about buying and reselling Supreme items.

 

 

Chow, Lisa. (2014) You See Sneakers, These Guys See Hundreds of Millions in Resale Profit. Fivethirtyeight. Retrieved from http://fivethirtyeight.com/features/you-see-sneakers-these-guys-see-hundreds-of-millions-in-resale-profit/.

 

Lisa Chow explains how some sneakers get their insane upcharge on the secondary market and what determines the hype surrounding a certain shoe, like quantity released, celebrity cosigns, and history of the shoe. This article is useful because it gives a different perspective on the reselling market and provides statistics on Nike and its sneaker releases, along with resale numbers of the releases. This article would be useful for someone looking to learn more about Nike and how their sneakers are being resold.

 

 

Spence, Kevin. (2011) Jordan’s Timeline. Sole Redemption. Retrieved from http://www.soleredemption.com/wp-content/uploads/2010/04/1204_aj1.jpg

 

Kevin Spence illustrates a timeline of Michael Jordan and his accomplishments while showing not only his basketball achievements but his brand’s as well, detailing sneaker releases and revenue statistics and lining them up with what he did in that season as well. This illustration is useful to research because it is an aid that lines up Jordan’s achievements chronologically on and off the court. This illustration would be great for anyone who is researching Michael Jordan and wants to take a closer look at his business and how it evolved over his playing career.

 

 

The Rise of Sneaker Bots: Are They Here to Stay? (2014, July 9). In Sneaker Freaker. Retrieved from http://www.sneakerfreaker.com/articles/sneaker-bots-stay/

 

This article, written in issue 30 of Sneaker Freaker magazine, explains the rise of sneaker bots and what they can do for the consumer, but also tells how they are used in a resale strategy to buy and sell sneakers before the average consumer can, with intent to resell for a profit immediately after. This article is useful because it gives background information on bots and how they are related to the reselling problem. Someone who doesn’t know much about bots or how reselling sneakers works may find this helpful.

                          

 

Babcock, G. (2015, March 26). Everything You Need to Know About Reselling Supreme. In Complex Style. Retrieved from http://www.complex.com/style/2015/03/how-to-resell-supreme/

 

Gregory Babcock explains how to resell Supreme brand clothing if you want to compete with other resellers, giving a different perspective on reselling with a mentality of, “If you can’t beat ‘em, join ‘em.”. This is useful because of the different perspective it gives, and helps to show you how resellers operate and what strategies they use. This could be useful to someone looking to start reselling or learn more about it.

 

 

Espinoza, J. (2015, July 1). Supreme Is Now Banning People Who Use Bots on Its Website. In Complex Style. Retrieved from http://www.complex.com/style/2015/07/supreme-is-banning-people-who-use-bots-on-its-website

 

This is a short article, written by Joshua Espinoza, explaining how Supreme is attempting to deal with their reselling and bot problem, by banning IP addresses with suspicious activity that could represent a bot, such as refreshing often or revisiting the page waiting for certain collections to drop. This is useful because it is a step towards ending the bot problem. This article is useful for any average consumer or reseller that uses bots to be warned not to use bots while shopping Supreme collections.